Our Story

We love how fashion is about self-expression! 

A whole new realm of possibilities before our eyes

...and for Good.

The right clothes made with quality comfort, color and style in mind allows you to walk with true inner confidence. Embarking on building the brand, ...and for Good allowed our team to explore who we are and how we can do things differently. We want to participate more thoughtfully and with greater awareness on the eco impact made from the fashion industry.

We love the phrase "when you know better, you do better". 

We live and dream about it! Sums up our vision for every tomorrow.

Everything we do should be looked at from a "good" perspective. We are going to do our darndest to source and use all organic, recycled, natural and upcycled fabrics. We have a meaningful giveback % program, Good Give and we are working toward being a B-Corp from the very beginning. The ...and for Good team is setting forth on this journey to reimagine a livable and fair world with a viable future. 

We invite you on our journey: to learn, build trust, realize we can make better choices together. Fashion is part of our everyday life that we all can participate in, while feeling good about doing so. ...and for Good's goal is that every item sold is recyclable, and we as a company minimize waste with carbon offsets. We are offering blended sizes, recycling material and packaging, upcycling from landfill bound materials, work in place infrastructure, carbon neutral freight operations, and so much more to come. 

We are all warriors with passion and fierce determination to do better every day, with approachable style, less waste, simplicity, fun, comfort

...and for Good.

"When you know better, you do better" -Maya Angelou