“WHEN YOU KNOW BETTER YOU DO BETTER”

- Maya Angelou

OUR STORY

…and for Good originated in the hearts and minds of teammates, Mare & Cindy, during 2022 - a time when the world of fashion was evolving for a better tomorrow. The brand is a harmonious blend of their distinct fashion aesthetics, retail background, and a shared vision for sustainability in an ever-changing industry that must do better.

Mare's eclectic yet refined style pairs effortlessly with Cindy's love of classic, simple silhouettes, creating seasonless collections that are timeless, covetable, and accessible. Together, they've crafted a unique approach to everyday favorites that embody gracious sustainability.

At …and for Good, we believe in fashion that does more than just look good—it does good. Every piece is thoughtfully crafted from sustainable materials like organic, recycled, natural, and upcycled fabrics, with fair trade practices that honor both people and the planet. Our commitment is to create high-quality, lasting designs that elevate your wardrobe while reducing your impact on the environment and supporting our Good Give program.

We invite you on our journey to learn, build trust, realize we can make better choices together. We offer flexible sizes and fits that have been technically vetted by customers like you, recycling materials and packaging, minimize waste with carbon offsets, work in place infrastructure, and so much more to come from our female founded, all female team.

When you shop with us, you're not just buying clothes—you're investing in a lifestyle that values mindful consumption, responsible production, and positive change including understanding the end plan for responsible fashion. Together, we're building a future that's stylish, conscious, sustainable …and for good