Overdye Process

Overdyeing is a creative and sustainable process that breathes new life into clothing, offering fresh options without creating new waste. The overdyeing process not only reduces the need for new materials, but also extends the life of the existing garments, giving them a modern update while maintaining their quality and character.

The process begins with carefully selecting garments, often from developing collections or stock, and preparing them for a color transformation.

Each piece is immersed in eco-friendly dye baths that uniquely layer rich, vibrant hues over the original fabric, creating unique tones transforming the prints.

Using natural fibers like …and for Good cottons helps the dyes absorb. Once they are dry the true colors of the piece is known. Each is slightly unique from the next because of the nature of the process.
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